Tech retailer StackSocial has released an iPhone app that makes it easier for users to obtain the latest gaming, software and other tech products offered through the site’s marketplace. The new app will also make the site’s flash sales more accessible.
Founded in 2011, the California-based firm provides a platform through which businesses can showcase and sell their latest tech offerings in a flash-sale environment. The site typically attracts early tech adopters and enthusiasts hoping to take advantage of exclusive discounts that are available for limited periods of time.
App a Long Time Coming
StackSocial may not be the biggest technology retailer, but it has a large and growing following. Since its inception in 2011, the site has grown to nearly 50 million views per month, with well over half a million members.
“Mobile became a clear priority, as we saw mobile traffic doubling as an overall [percentage] of traffic, to one-third of all traffic,” Mikey Lee, a content strategist for the company, told TechCrunch. The one-click convenience that these types of apps offer is driving an increased focus on mobile across the tech ecosystem.
Mobile usage is not the only thing on the rise for the company, its revenue increased by 250 percent last year to an eight-figure yearly run rate, according to TechCrunch. The website also has an extensive publishing network, with partners such as AOL, CNET, Gizmodo, and LifeHacker, with the top publishers pulling in tens of millions of dollars in annual sales from the partnership in 2013.
What to Expect from the App
StackSocial is aimed at the tech-savvy, those who want to know about the latest innovations and who want to get their hands on them fast. The website offers one-stop shopping for tech products, apps, and gaming tools. The new iOS app now makes these products available from the convenience of mobile devices, with alerts and notifications of new product releases, flash sales, and product updates. The site also offers tools for publishers to integrate e-commerce into their sites.
“It used to be only a few people were early adopters, but now the audience of early adopters and tech enthusiasts is more mainstream,” CEO and co-founder Josh Payne told Venture Beat. Payne also said that an Android app is on the way for 2014, as well as an app for the iPad.
Do you plan to use the StackSocial app to buy your next tech product?
Image courtesy of Flickr
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